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April 22, 2020 @ 2:49 PM By Michael Deane
Web design trends are constantly changing and adapting to meet user demand. Of course, some trends are here to stay, some are getting spruced up, while new ones are emerging at the same time. In order to stay at the top of your game and create a notable online presence, keep track of the next big things in web design.
If you haven’t noticed the rise in popularity of dark website themes and colors, you probably haven’t been online a lot. Dark Mode is the latest modern trend in website design. Even if you’re not ready to ditch your light color scheme just yet, you should still provide an additional Dark Mode option for your website.
Darker shades are generally easier on the eyes when looking at the screen for extended periods of time. What’s more, they provide adequate contrast with equally popular neon shades for text and other elements on the page.
So far, illustrations, icons, and other website design elements heavily focused on perfect digital lines and sleekness. Even though this particular style looks very modern, it lacks personality. And new web design trends are all about a personal approach.
That said, hand-drawn illustrations, icons, and elements that may feel a bit imperfect yet very unique and more personal have taken the online presence spotlight.
Your goal should be to draw the users in and engage them so that they want to spend more time on your website. 3D visuals are the ideal immersive solution. In general, you might want to explore the trend of the whole screen 3D experience. Fortunately, these days 3D technology is readily available and more cost-effective.
As you could probably guess from the previous trend, creating depth with your website design is all the rage right now. But if full-blown 3D visuals are not your style, you can utilize soft shadows and floating elements to move away from the flat look and add more depth in a more subtle manner.
In that respect, you can spruce up your favorite and recognizable 2D elements with depth-inducing effects such as shadows and new layering elements.
You can still keep your OG graphics for your website design and make the most out of the new trends at the same time. Mixing real photographs with digital graphics makes for a very memorable and striking visual which users seem to enjoy a lot.
This particular trend gives you a ton of creative freedom. It’s especially useful to add a touch of personality and charm to otherwise plain and bland website pages. In that respect, you can make your abstract concepts more relatable and easier to understand.
Of course, make sure that the photographs you choose to use match your branding perfectly. After all, you will be overlapping them with your existing graphics and brand imagery.
Full bleed layouts may have been the go-to layout design so far, but the next big thing in web design is all about solid structures featuring plenty of white space. With strong structures that make use of clean framing, the entire design of your pages will work in favor of your other visuals.
Even though creativity and personality are all very much in demand when it comes to current web design trends, having a solid structure and clean frame will provide the much-needed sense of order that effectively prioritizes different page areas and elements. This is very important from the marketing point of view.
As mentioned, Dark Mode and darker colors are taking over the world of website design. Simultaneously, neon shades match these darker backgrounds perfectly. This particular combo has led to the skyrocketing popularity of glowing and luminous web designs.
Essentially, with a bolder website design featuring darker shades, a contrasting yet softer neon shade will make the design come to life on the screen. Futuristic, cyberpunk, galaxy-like looks are perfect for this duotone web design movement. What’s more, users really seem to enjoy these muted+highly saturated color combos.
New web design trends constantly focus on better user experience. In general, user-friendly and user-centric website design is crucial for meeting the current market demands.
That said, very minimalist website navigation is slowly taking over. Navigation has been getting simpler for years, but the trend won’t stop any time soon. Actually, minimal amounts of texts, extremely intuitive movement across the page and the use of larger-scale imagery are essential ingredients for improved usability.
Just like your online marketing efforts, SEO, content, social media activity, and so on, your website design is something that needs to move forward. Keep track of the popular web design trends so that you can effectively incorporate them into your own brand story and online presence.
About the author:
Michael has been working in marketing for almost a decade and has worked with a huge range of clients, which has made him knowledgeable on many different subjects. He has recently rediscovered a passion for writing and hopes to make it a daily habit. You can read more of Michael’s work at Qeedle.