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October 7, 2020 @ 4:43 PM By Jennifer Noah
Logos are commonly categorized into numerous types. The letter-mark is a logo with simple text, commonly the name of the service product, or business. The logo-mark is a logo containing symbols only. The third very widespread type is a mixture of both.
You should choose to design a letter marks logo only if the business has a unique name. The logo will then make the business’s name stand out and make a straight emotional connection between the name and the logo.
On the other hand, a logo-mark will be the correct option if the company’s name is very common such as Apple, Speed, Water, or Stone. Utilizing iconic symbols will help such businesses to be recognized simply by viewers.
The typeface for the logo design
While selecting your font, you want to have numerous anticipated abilities in viewpoint.
Unique: Evade mutual font types, as they may have previously used by many people quite often. Select a unique typeface or maybe design your own.
Readability: When you comprise typography into the logo design, it should be understandable. Avoid consuming effects like outlines shadows, or emboss as they make the logo problematic to read. Make cool typography logos that are understandable and good looking.
Thickness: Select the accurate thickness so that the logo needs is clear in dissimilar sizes. It should be easily noticeable in small sizes and seem suitable in large sizes too.
Relevance: Typefaces signify many qualities that can be identified by the audience. A font with solid thickness connects ‘strong and solid’, while an attractive, thin typeface interconnects femininity. Choose the typeface related to the business.
Many fonts: Use a maximum of dual fonts in a logo, as too many kinds only create misperception within the logo and make it appear complex.
Kerning: This is the arrangement between letters and must be a significant consideration while designing a logo. The distance would not be too loose or too tight.
The logo designer’s process
These are some of the normal procedures used while designing a logo:
The brief: The logo design procedure usually starts with the brief and you must try to gather as much info as you need, comprising the name and kind of business, corporate standing, target market, contestants, and market sections.
Research & brainstorm: Throughout this step, you will start developing your ideas for the logo and look for ideas.
Logo sketching: When your ideas and concepts are ready, start creating your logo draughts using paper and pencil.
Vectors: The sketch can be moved to its digital or vector format. You would scan it and then retrace utilizing your choice of vector-based application like Adobe Illustrator.
Presentation: Present the draft to your customer and clarify the concept behind your simple logo design, your typeface, and the selection of colors.
Revision: Based on the customer’s response, you may have to create the suggested changes, if they are suitable conferring to your know-how as a graphic designer.
About the author:
My Name is Jennifer and I am a Professional Logo Designer at Logowizpro.
A logo is much more than just an image; it is a point of recognition for clients and an important foundation for the branding of your company. … A well-designed logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services. So, the logo should look great.
Font plays a great role in logo design. So, you should pick the perfect font for a great logo. Anyway, nice blog. Thanks for this blog.