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June 8, 2020 @ 12:20 PM By Brad Holly
Are Google Ads worth it? If your business is new to paid search marketing, or you did not see great results in the past; you may wonder, if pay-per-click (PPC) ads are worth it and trust me you are not alone. Here is the deal, when someone needs something, what do they do? They Google it right? Thus, a search is intent-based, it’s a demand for services. These are low funnel customers, who need what you have to offer now, or soon. What many businesses fail to consider is the quality of execution. If you avoid the costly mistakes that others make, you may see a huge profit from Google Ads with results that are worth the cost. Most businesses would rather minimize the “do it yourself risk,” and simply hire a PPC Agency. Here are five reasons to consider adding PPC to your marketing strategy.
Fast Results
The number one reason to start a PPC campaign is the quick results. We can set up an ad campaign today and start making a profit almost immediately. This is ideal for new companies looking to grow their business and get their ROI as soon as possible. You don’t have to wait months for the traffic to start rolling in order to see your first conversion. We can quickly see what’s working, what’s not, and adjust accordingly for high-quality clicks.
Optimize for Even Better Results
In order to get the top placement on Google, it’s important to know what influences your ad rank. Landing pages, keywords, bid price, are just a few of the factors that influence your ad position. After knowing what influences your ad rank, we can optimize your campaign at any time in order to increase your ad rank that determines the ad position. By continuously checking in with your campaigns, it can ultimately receive more impressions, higher quality clicks, and increase your conversion rate.
Adwords Reporting
Google Adwords has great analytical reporting capabilities to let you know how much return you’re getting. This tool can give your business insight into how well your money is being spent. You can learn everything from click-through rate (CTR), cost per conversion (CPC), keyword search volume, quality of ads (Quality Score), and ad position ranking. This data allows you to easily see which ads are bringing in the most profit so you can determine if there is anything you can do to optimize your ad. By having this data on hand, you can easily show the value to upper-level management, investors, or accountants.
Cancel Anytime
The great thing about Google Ads or PPC is that you can stop them at any time. Whether the campaigns are not profitable, you don’t have the budget or whatever reason you want – you have the option to stop or enable as you please. You can simply log in to your AdWords account and turn off, pause, or delete any and all campaigns with the simple click of a button.
Competitive Advantage
As a business owner, you know that no matter what your niche is, your business will have competitors trying to take your potential customers. With an optimized PPC campaign, you can outdo your competitors through a higher ad ranking. When your ad has position 1 on Google, you may even be able to beat your competitor’s organic ranking by leading the users to your company’s website.
Start Investing in Google AdWords Today!
Though there are many different digital marketing strategies that can increase your company’s exposure to potential customers, PPC is a great form of advertisement with a quick return. If you are looking for an experienced digital agency to manage your campaigns, please Contact Us today. We would love to walk you through our services and see how we can work together to achieve your business goals.
About the author:
Brad Holly, MBA Founder, Partner – Google Certified